If you are interested in strengthening your brand and using data to develop brand loyalty then you might be interested in this free webinar that Debbie DeGabrielle and I are doing. You can sign up on the Intelligent Results website.
The general topics and learning in this webinar will include:
- Gathering customer insight from all your data sources, structured data, as well as text
- Tailoring marketing programs, service packages and products to respond to new found customer insight
- Building predictive models and strategies to proactively engage customers
- Simulating and forecasting expected costs and benefits of potential offers and treatments before you engage your customers
- "Getting ahead" of your customers, engaging them based on triggers in their recent behavior and events
