It's funny that for the most part Internet retailers and the rewards card issuers are just now catching up to where the vendors of Internet personalization, targeting, data-mining, etc... wanted them to be in 2001. For example, a friend of mine used his rewards card to purchase a router at a local Staples store. A couple days later he received this personalized email.
Now I'm not saying that others haven't been doing this, in fact I know of several companies with fairly advanced campaign targeting systems in place. What I like is that this email is essentially trigger based and personalized and from a standard retailer.
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