Here is a terrific article (KeyBank Case Study) on how KeyBank (KEY) is increasing profitability while improving customer satisfaction thought the use of predictive models, behavioral event scoring and targeted strategies. Chip Clarke, senior vice president of strategic analytics, talks about both developing targeted segments based on structured and unstructured data and driving strategies and specific treatments for each segment.
To read the whole article see: KeyBank Case Study at 1to1 Magazine
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